I was honored and fortunate to be the creative director of the team that ran the launch of Dyson vacuums in the U.S.  We tried to match the simplicity of James Dyson's breakthrough invention with communications that were true and honest to the inventor's personality and way of thinking.  We were also blessed that James was an excellent performer on camera.

In less than one year, Dyson exploded to become the number one selling vacuum in America, by a long shot.