A brilliant idea by the guy who is now the CEO of Fallon, Mike Buchner. Mike was the account director on Nikon at the time and he noticed that in NBA programs they always had one full-page of a great NBA player shot. So, Mike suggested we buy the single page next to it and tell a story about the photographer who shot the featured athlete.

In essence, we paid for one page for ads that looked like spreads.

A Kelly Award finalist campaign.